Reputation Management Consulting

• Information gathering / “principal interviews”

• Local market analysis

• Recommendations on strategies and timing

• “Talking Points” development  

• Assist in selecting key team members to respond to media requests

• Review talking points and recommendations with key team members

• Press release development (writing, interviews / quotes, approvals)

• Arrange interviews and placements

• Coordinate advance notification and contact with valued partners

• Update website as needed

• Distribute press release, with updates on traffic and activity

• Manage / prioritize incoming press requests

• Monitor web and social traffic

• “Wrap Reports” with clips, coverage, and contacts

Crisis PR Consulting

All items above, PLUS:

• Press conference planning and on-site management

• Public statements / responses

• Company Proxy / “Spokesperson” duties

• Moderate strategic planning meetings / develop action plans

• Develop / create Emergency policies and distribution methods

• Create “Priority Alert” messaging templates and vehicles

• Moderate internal meetings / feedback sessions

• Conduct internal team interviews on specific topics (if necessary)

• Create / coordinate / distribute Recall Notices

• Provide 24/7 access and support through high-activity events