Startup / Business Expansion
Marketing

MARKET RESEARCH

  • Previous company research

  • Competitive intelligence (Top 5 local Companies / Agencies)

  • Local market analysis

  • Local market pricing  

  • Incorporation of state and local taxes into pricing matrix

  • Industry-specific competitive practices (National, Regional, Local)

  • Market trends for brand positioning 

  • Market trends for advertising / promotion, including optimal placements  

  • State and local requirements on tax applications, exclusions, and licensing

  • Special-category certification / licensing, services, programs (e.g., WMOSM)

BUSINESS / BRAND CREATION & EXPANSION

  • Aggregation and analysis of past / existing client data 

  • Consultation / advice on building an independent business

  • Consultation / advice on brand creation and positioning

  • Consultation / advice on COVID-19 protocols, practices, and promotion  

  • Consultation / advice on income tax requirements and licensing

  • Consultation / advice on "personal branding" and customer approaches

  • Consultation / advice on past-client conversion and retention

  • Consultation / advice on new client development and promotion

  • Creation / Implementation of pricing matrices

  • Consultation / advice on payment vendors and online business tools  

  • Consultation / advice on customer interaction and consumer practices 

  • Consultation / advice on specific customer issues

  • Short-term Proxy Services (representing company in customer interactions) 

INITIAL BRAND MARKETING

  • Establishing online presence

  • Expanding online presence

  • Consultation / Advice on advertising and promotion (free offers / programs)

PROMOTIONAL CAMPAIGNS  

  • Initial Announcement email promotion (pre-website bookings)

  • Website Launch / Re-Launch email promotion (bookings / attraction / conversion / retention)

  • Community-Specific direct mail or email campaign with service details (client attraction)

  • Event-Specific email promotion (gift card sales, new bookings)

  • Customer-Facing Communications (sample text and examples)

  • Short-term Proxy Services (customer-facing statements / customer-facing communications

WEBSITE CREATION / BRAND EXPANSION

  • Consultation / advice on company name and branding 

  • Consultation / advice on logo and branding for JQS Services

  • Consultation / advice on website development and branding

  • Creation / Full website development

  • Graphic design, formatting, and layout

  • Consultation / advice on payment vendors and online business tools  

  • Website functionality and tools integration (calendars, online payment, etc.)

  • All content development, copywriting, editing, and A/B testing